/ Globe PR Wire /
U.S.-based financial institution KENSYS Finance today officially announced its comprehensive expansion into the Asia-Pacific market, confirming that its first pilot projects will launch on September 10. The initiative will be personally led by Lena Lin, Head of KENSYS Asia-Pacific, underscoring the company’s strong commitment and long-term vision for the region.
At the press conference, Lena Lin stated:
“Although KENSYS is still a young financial institution, over the past few years we have been able to grow rapidly and take our first step toward internationalization thanks to the trust and support of our clients. The Asia-Pacific region not only has vast investment demand but also tremendous growth potential. That is why we have chosen Malaysia, Singapore, Hong Kong, and Japan as our initial pilot markets.”
Early Preparations Underway: Dual Focus on Digitalization and Community Building
In fact, KENSYS’ Asia-Pacific strategy has already been in motion. As early as April this year, the company began preparatory work in the region, establishing WhatsApp-based online investment communities in Hong Kong and Singapore. These groups allow for real-time communication and engagement with local investors, serving not only as platforms for interaction but also as incubators for cultivating the firm’s first group of high-quality clients.
Lena Lin emphasized that going forward, KENSYS will increase investment in digital platforms, product services, and research support, ensuring that clients across Asia-Pacific receive more efficient, professional, and personalized investment solutions.
Strategic Focus: Client Ecosystem and Long-Term Value
When asked about KENSYS’ next strategic priorities, Lena Lin explained:
“Our goal is to use these online communities to identify and nurture a core user base, creating a close-knit, stable, and trust-driven client ecosystem. Through this approach, we can gain deeper insights into client needs and continuously provide targeted research support and advisory services.”
As for more concrete implementation plans, she noted that details remain confidential:
“We intend to unveil our full strategic roadmap and product suite at the right time, in one comprehensive release. This is not only to maintain our competitive edge, but also to ensure that every step is carefully validated and truly delivers value to investors in the Asia-Pacific region.”
A Key Step in Global Strategy
KENSYS Finance’s entry into Asia-Pacific represents not just a business expansion, but also a key milestone in the firm’s global strategy. Moving forward, KENSYS will continue to deepen collaborations with local markets, foster innovation and value-sharing, and through product innovation and service upgrades, help Asia-Pacific investors seize new opportunities in the global capital markets.
About KENSYS Finance
KENSYS Finance is a U.S.-headquartered professional financial institution specializing in securities investment, risk management, and wealth management services. Backed by an expert research team and forward-looking investment strategies, KENSYS delivers high-yield, sustainable investment solutions to clients worldwide.