As the hustle and bustle of the city gradually subsides, children’s love for frolicking in the ocean and the freedom of summer vacation onboard holiday cruises amidst boundless blue sea and sky grows stronger. On September 7, 2025, at 12:10 PM, China International Fashion Week welcomes a grand event of childlike innocence and elegance – AM/JASMINE SS26 “Holiday Cruise” Children’s Fashion Line launch event. This fashion gourmet feast, centers around the theme of “genteel and poetic Cape Cod and old-fashioned Mediterranean sailing cruises for children”, a fashion narrative about children’s relaxing summer sailing days onboard holiday cruises. This is not just an innovative Designer’s new interpretation of sailing aesthetics for children’s cruise outfits, but highlights Amanda Liang’s philosophy of “children’s effortless true elegance without trying”. Retro texture and childlike playful atmosphere are incorporated into the children’s cruise fashion.
The inspiration for this SS26 Children’s Fashion Line comes from AM/ Jasmine Chief Designer Amanda Liang’s observations of children enjoying the relaxing and playful days onboard oceangoing cruises at Cape Cod or in the Mediterranean, while dressing elegantly – evoking timeless images of the Hyannis Kennedys or Monte Carlo nobility. Using her vivid imagination, she tries to capture lazy hot summers, contrasting with children’s spirited ocean life onboard holiday cruises. Whether it is routine strolls on the deck, playing sand on the beach, grand soirée parties/banquets at night or the intimacy of relaxing with the family, this season’s Children’s Fashion Line tries to capture that “Old Money Aesthetic and Genteel Spirit”, allowing these outfits to be worn for diverse occasions onboard holiday cruises, while allowing the children to exhibit their childhood innocence and relaxed grace.
With its bold color schemes, this novel SS26 Line is a splash of different color palettes in a gourmet fashion. Sailing true whites reflect pristine cool white sands, dispelling the summer heatwaves and signifying childhood innocence. Sea-sky interfaces go from light to dark blue, signifying transitions from shallow shore water to deep ocean, and the children are donning the entire ocean, satisfying their imagination and curiosity for the mysterious ocean. Retro coffee brown shades signify the warm textures of the cruise ships’ hardwood deck floors, telling the story of these floors weathering fierce sea winds and storms through the passage of time. The interplay of these colors on easy wearing fabrics oozes with life force, making the children’s outfits feel like wearing the ocean and adjoining skylines.
The focus in the SS26 Line lies in its three Core series – Cruise Deck Stroll series, Secret Garden series and chic Soiree Party/Banquet series, reflecting the diverse aspects of genteel life on the sea cruise and satisfying different fashion needs of different occasions. The lead models for all three series are opened and interpreted by three young but exemplary runway models. “Veteran” Model Cindy Xin Ran Lin opened the Show and Series dressed in the Cruise Deck Stroll fashion, confidently and radiantly strutting the runway in a white suit adorned with blue lace skirt. Her white suit exhibits her genteel spirit and playfulness, while the swaying delicate blue see-through lace skirt evokes the gentle soothing waves of the ocean. The Secret Garden series is headlined by Mr. Allen Chen, wearing a green pin striped suit, reflecting the colors of the ocean and the underlying algae. He wears it handsomely, confidently and gracefully as a true young gentleman. For the chic Soiree Party/Banquet series, newcomer Grace Yun stunned the audience with a purple pant suit ensemble, looking statuesque and graceful as a supermodel should, her suit reflects the vibrant colors of the ocean at dusk, as if she is about to attend a lavish banquet and dinner dance soirée.
Cruise Deck Stroll series | Childhood amidst Sea Breeze: Recreating the aristocratic sailing times, interpreting casual elegance for children
The design inspiration for this series comes from the sailing attire of European and American aristocratic children in the last century, worn in places like Monte Carlo or Cannes or Hyannis. Designer Amanda Liang adroitly integrates modern comfort and functionality of children’s clothing while retaining the classic retro charm. Soft and breathable linen fabric is selected, and each key outfit in the series can be called a “representative work of children’s sailing style”. The loose but not dragging cut design can naturally augment children’s agile movements, imparting freedom when running and playing. Whether chasing the warm sun on the cruise deck or lightly stepping in shallow waters on the white sandy beach, childlike vitality is on full display; The matching mini silhouette woven sun hat is carefully crafted with delicate hand crochet techniques, showcasing exquisite texture between the stitches and injecting a retro and elegant atmosphere to the overall shape.
Secret Garden series | Genteel elegance of a young gentleman: balancing formality and leisure, creating childlike style for multiple occasions
As the Core series that connects children’s daily life with light formal occasions, the Secret Garden series is based on low-keyed luxury of “old money genteel style”, integrating the elegant yet relaxed atmosphere of cruise travels with sharp-looking suits. The key items in the Series focus on the design concept of “exquisite but not rigid”, abandoning the “heaviness and restraints” of traditional suits. The collar is decorated with low-key mini dark embroidery, and the delicate patterns belies the Designer’s ingenuity. Paired with soft silk pocket scarves, permeating through the overall design are soft retro patterns interweaving light blue and light green, breaking the dullness of traditional suits and adding a touch of childlike playfulness and unique personality.
Soiree Party/Banquet series | Waltz in the Ballroom: Integrating Decorative Art Aesthetics, Ocean Innocence and Luxury
If the Cruise Deck Stroll series footnotes children’s daily sea life, and the Secret Garden series is the appropriate choice for elegant occasions, then the chic Soiree Party/Banquet series closes a magnificent chapter in the Cruise ship grand ballroom. This series is based on the classic Art Deco lines of the 1920s, simplifying complex lines and quietly incorporating ocean elements such as wave ripples and seashell contours. The sharp geometric lines collide and blend with the dynamic beauty of ocean elements, creating children’s evening wear and gowns that combine antique luxury texture with childlike dreams.
Cruise ships are like children’s mobile fairy tale kingdom, with the sea sky horizons, the beach, diverse cruise scenery and children’s clothing meshing together. Using the language of children’s clothing, AM/Jasmine allows children wearing them comfortably exhibit elegant childlike innocence, whether they are showing their moves on the dance floor or strolling on the deck or walking on the beach. Designer Amanda Liang’s fashion language not only expresses the design intention of this season’s new Children’s Fashion Line, but also re-interprets AM/JASMINE brand’s understanding of the relationship between children’s fashion and their daily life. The brand hopes to convey the relaxed comfort and genteel elegance of cruise ship holidays to every child, so that even in their busy urban life, they can regain the freedom and innocence through their outfits.
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